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"Sometimes, the best ingredients for curly hair are the ones left off the ingredient list," says celebrity hairstylist and curl expert Christin Brown. "For example, sulfates, parabens, and some alcohols (yes, there is such a thing as good alcohols) can create more dryness on already-delicate curls." The heat-activated ingredients in many anti-frizz products aren't as effective on air-dried styles, so it's important to look for something specially formulated for air-drying if you plan to wash and go.
Best for Frizz: Drybar Southern Belle Volume-Boosting Mousse
It uses chamomile flower extract to help smooth down split ends, corn oil to lock in moisture, and wheat amino acids to guard against potential breakage. Whether you have highlights, silver hair, blonde hair or just general brassy or yellow tones you want to get rid of, this is one to reach for. Formulated with rice, keratin amino acids and enzymes (and without sulfates), the brand claims this shampoo has multiple benefits including enhancing curl retention. After shampooing, she finishes "with a hair mask and then use a leave-in and gel and it is as good as the more expensive products," she adds. However, she doesn't use it for every wash because it's not as quite as moisturizing as other options out there. Ahead, I've rounded up the best shampoo options for every type of curly hair, including sulfate-free shampoos and clarifying shampoos.
Color Wow Hooked 100% Clean Shampoo with Root-Locking Technology
It combines plumping hyaluronic acid and damage-repairing quinoa extract for a thorough clean with benefits. Our experts in the Good Housekeeping Institute Beauty, Health & Sustainability Lab have tested countless shampoos across all price points, so I tapped them for their top-tested picks and expertise. I also reached out to curly hair experts for their recommendations and additional insights, including Taylor and trichologist Bridgette Hill.
Bounce Curl Hydra Drench Cleansing Conditioner
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It's safe to use on colored hair and a little goes a long way since it lathers so nicely. Beyond the powerhouse formula, we're big fans of the slightly sweet grapefruit scent. It is a bit on the pricey side, but it'll likely last you longer than other products on this list. This naturally sourced, hydrating formula is great for all curls but works especially well for those with really thick or coarse hair.
Our standouts include an affordable curl cream with all the definition and none of the crunch, a protective style shampoo that soothes an itchy scalp, and a powerful hair dryer that’s big on volume but gentle on strands. When it comes to curls, kinks, and coils, there’s no space to compromise on the best curly hair products. Hydrating formulas that revitalize dry strands, stylers with extra grip and hold, and clarifying cleansers that make wash days a breeze. Unfortunately, the creams and gels used to de-frizz curly hair can cause massive product build-up on the scalp. For years, I struggled with flaking dandruff and itchiness before realizing the life-changing wonders of scalp detoxing.
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Her product recommendations are based on personal testing, market research, ingredient safety and efficacy analysis, and interviews with experts and fellow Cosmopolitan editors. Hill recommends detangling sprays and lightweight leave-ins, like this one from Redken, for fine, frizzy hair, as they won't weigh down your hair the way heavier creams and oils can. "The goal is to offer water-based moisture, protection, and manageability that is weightless while leaving your hair feeling soft and detangled," she explains.
By the end of the testing period, she felt her curls’ definition had noticeably improved, and that the effects lasted throughout the days after shampooing. Many curly-haired people have their own shampoo horror stories, from sulfates and parabens leaving your strands dry and brittle to endless tangles and knots, which is why some people opt for a co-wash instead. But for the best styling results and long-term hair health, shampoo is a necessary step to maintaining an effective hair care routine. “Curly hair tends to be on the dryer side due to the shape of the strands, so making sure your curls are properly moisturized is vital for healthy, bouncy curls,” says hairstylist Sarah Lund. Though every head of hair needs something different, having a shampoo that is formulated for curls and coils can help to create a clean foundation for your leave-ins, gels, and stylers. To help find the right one for you, we pored over customer reviews and consulted hair experts to create a list of the 14 best shampoos that are highly rated.
A 2017 study found that a large majority of people with hair loss have a histidine deficiency. Hair grows around 0.35 millimeters each day, which amounts to 0.5 inches in a month and 6 inches in a year. While experts agree that even the best shampoo won't necessarily speed up the rate of growth, it can help support healthy growth by nourishing the hair follicle, washing away follicle-clogging impurities, and preventing breakage. Color Wow Dream Coat is one of Fagiani's go-to product recs for everyday styling, whether with a blow dryer brush, diffuser, or flat iron. "I usually suggest all of my clients use leave-in conditioners and treatments to help keep the hair strong and moisturized," says Fagiani. And scalp health starts with using the right shampoo and conditioner,” says celebrity stylist and Virtue Labs creative director Adir Abergel.
Taking into consideration how dry curly hair can get, and the abundance of conditioning and styling products it generally takes to keep locks healthy and defined, what type of shampoo you use shouldn’t be an afterthought. Look for sulfate-free formulas, as sulfates can strip the hair of natural oils and contribute to dryness and frizz. Opt for a shampoo designed to provide moisture and hydration, containing ingredients like shea butter, coconut oil, or glycerin, which helps maintain the hair's natural moisture balance. On the days you need to alleviate some of the product buildups on your scalp but your hair isn't ready for a deep cleansing (or curly clarifying shampoo), it's time for a co-wash. Cleansing conditioners and co-washes like this one from Swedish brand Maria Nila offer gentle cleansing with added nutrients like shea butter, jojoba oil, and more to keep hair moisturized.
To find the best shampoos on the market, we conducted hours of research in our NYC lab, considering dozens of options. We got busy evaluating each of our picks based on their ingredients and benefits and considered extra factors, such as if they were sulfate-free and worked for all hair types and concerns. We then assessed how our hair looked and felt – both immediately after washing and after using for a few days and weeks.
Byrdie contributor Bianca Lambert took it for a spin and gave it a perfect five-star rating. “My curls were not only soft to the touch but defined, and the moisture lasted all week,” she writes. Your thick mane may be the envy of Instagram, but we know you need a special shampoo to penetrate your crown. It’s concentrated so you may not have to use as much making this pricey bottle last a little longer. This color-safe shampoo is ideal for smoothing hair while reducing frizz, and happens to be available for under $10. And since it's also sulfate- and surfactant-free, you won't have to worry about it stripping away a rinse or dulling permanent color.
This shampoo also contains vegan marine collagen, which contains some nonessential amino acids the body uses to build keratin — the main building block of healthy hair. Not only that, but this shampoo features moisture-boosting hyaluronic acid, strengthening plant-based protein, and rosemary leaf extract to support hair growth. This ultra-affordable shampoo features not one but two active ingredients to fight dandruff.
But this cleanser was unphased and cut through oil, dirt, product residue and everything else that had made my hair its home. It has a soapy smell, but thankfully while it deep cleansed to perfection it didn’t leave my hair straw like, or tangled, instead it was super soft, and shiny. Actress Tracee Ellis Ross created Pattern specifically to fulfill the unique needs of those with curly hair.
But, with dry, textured hair, they are often overly stripping, removing too many of the natural oils our scalps need to thrive. To achieve gorgeous curls, with definition and bounce, consider your routine. “A healthy routine starts with treating your curls with love and care at every turn, from detangling to washing, and from drying to styling,” says Vernon François, famed celebrity hairdresser and founder of VERNON FRANÇOIS Haircare. If you have fine hair and want bouncier, shinier curls, this silicone-free shampoo will put you on the right path. Made with sea kelp, chlorella extract and avocado oil, this formula intensely nourishes the hair cuticle. Each ingredient is rich in replenishing vitamins and antioxidants that help to protect delicate strands, but never feels heavy.
On top of that, it's helpful to avoid harsh chemicals that may cause scalp irritation like synthetic fragrances, especially when there are a lot at a time. As far as ingredients go, you want to look out for parabens, isopropyl alcohol, mineral oil, silicones, and artificial dyes, as they can dry out and damage your delicate hair. And although you may have heard negative things about sulfates — a detergent found in cleaning products, body wash, and haircare — certified trichologist Dr. Kari Williams doesn't think they're all bad. This shampoo is formulated with naturally derived cleansers that remove dirt and buildup without stripping curls of needed moisture. Created by the curl queen Tracee Ellis Ross, this shampoo ensures that your coils are effectively moisturized.
And as it turns out, this is a top favorite of board-certified dermatologists, too. That's because it replenishes the scalp's moisture, nutrients, and skin barrier all at once. Maybe you've always dreamed of Rapunzel-worthy locks — or maybe you got an impulsive chop at the salon, and regret is sinking in. If there's one thing I've learned on my quest for thicker and longer tresses, it's that healthy hair growth all starts with a healthy scalp. "Frizz is a result of your hair's inability to retain hydration due to raised cuticle," she says. This is also why we're constantly singing from the rooftops that there is nothing wrong with frizz and it's totally natural and normal.
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