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When you are shopping for custom displays, keep an eye out on what materials are used. If you want your prints and hardware to last through several trade shows and in storage, make sure the materials are durable. Look for polyester fabrics, corrugated plastic rather than cardboard, aluminum frames, and high-quality printing techniques, such as dye-sublimation and UV-printing. These materials will last longer than cheaper options like nylon or screen printing, which can rip or get ruined after being in storage. If you have a landscaping service, include fake grass in your booth.
This is a good way to get customer participation and get their fast feedback on your business or products. Instead of just having live demonstrations by one of your team members, encourage customers to test the product out for themselves. For instance, if you sell perfume and cosmetics, don’t just tell people how great they are, let them see it for themselves by offering free testers in your booth. Customers will be more inclined to buy your products if they get to use them rather than just being told about them.
T-Shirts and Other Branded Apparel
Because the booth is virtual, it doesn’t have to be taken down when the show ends like with in-person events, so use this to your advantage. Before the trade show begins, have a meeting with the staff that will be there. Also be aware of what customers have meetings with clients and when so that you can coordinate a schedule for everyone to follow. If the trade show has a hashtag or a social media page, tag them so the customers have more information. A great way of combining customer participation and booth décor is by having a question wall.
Don’t make your booth too busy with all kinds of banner stands and decorations. It can come across as too messy and your message and products might get lost in the process. Instead, make sure there is still space for your employees and customers to stand and look around.
Simple Tabletop Exhibition Booth Decorating Ideas
Make sure your team knows all the important features of your new products before the show begins. Make sure all your team members know what to sell, what you are spotlighting, and any other key business information. If they are asked questions by customers, they should be able to answer them without having to ask another team member. Meet with everyone before the show starts and go over any talking points you want them to make and introduce them to any new products they need to know about. If everyone is on the same page, the trade show will move more smoothly. Instead of putting a large art piece on the floor, save some space by getting a smaller version for a table.
Companies give away things like magnets, brochures, t-shirts, etc. Is there something else that you can handout that will make your giveaway the standout of their swag bag? Is there a product related to your business that you can use as a giveaway rather than the standard promotional products?
Trade Show Booth Ideas: 10×10
You can also include sounds and lighting into the mix to make it even more interactive and memorable. Think of the giant floor pianos or Dance Dance Revolution and come up with your own version that you can relate to your company. Instead of placing tables of food and beverages in your booth for people to use, you can do something different with branded vending machines. Get a custom design printed on a vending machine filled with snacks or beverages that people can get during the day.
How you implement these ideas is up to you, but you should consider one or more of them to upgrade your booth this year. However, the foundation of these ideas is always a great booth design. Without a well-designed booth, the most innovative ideas can’t work.
Add Photo Stand-In Cutouts or Selfie Frames
His clients are global and range in size from start-ups to Fortune 500 companies. Large, backlit images can stand out in the crowd without looking over-the-top. If you have nice images, illuminating them will only make them stand out more. Another tactic is using lighting that moves, which will draw the eye. Of course, you don’t want to go overboard and scare people away.
Create a section intended for meetings and keep it secluded from the rest of your booth. Have an individual table or use curtains so that you can talk in private. Don’t make the customer manually go to the website when they could easily be transported there from your virtual booth. Make sure you embed your links in places where they are necessary and make sense rather than randomly placing them in your content. Give yourself more time to get everything ready by setting up your booth early. Get everyone to work on the booth the night before the event instead of early in the morning.
When you are customizing your trade show displays and decorating your booth, it’s vital that people can tell what products or services you offer without having to ask. Showcase products where people can easily see them, include what you do in your brand slogan, and use decorative touches related to your brand wherever you can. Potential customers shouldn’t have to ask you or your employees what it is you do to get your message across to them. When you are creating custom printed displays and literature, make sure your logo is spotlighted. Promoting your logo is the go-to for trade show décor, but it’s also important if you want to make an impression on potential customers. They are more likely to remember your company if they are familiar with your logo.
When you make things interactive, you get people to stay at your booth longer and give them something to remember later. For example, a brand involved in food or cookware could have a mini demo kitchen where those who stop by can help demo products. Smell and taste aren’t ideal senses to focus on here, since users may have allergies or sensitivities. However, you can engage the sense of hearing by playing fun music. Or, you could allow touch with an interactive part of your exhibit, such as a sample product that visitors can hold.
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